The Roi of Thought Leadership: Calculating the Value That Sets Organizations Apart

by Anthony Marshall and Cindy Anderson

The power of corporate thought leadership, finally quantified through expansive rigorous empirical research

The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart reveals the findings of rigorious research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV), where they surveyed more than 4,000 C-level executives--half CEOs, half CFOs, CSCOs,...

• Format: Hardcover
• Language: English
• ISBN: 1394308914
• ISBN13: 9781394308910
• Release Date: February 2025
• Publisher: Wiley
• Length: 240 Pages