The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-Orientation

by Gordon R. Foxall

Part I.Introduction Chapter 1.Orientation Part II.Conceptualising the marketing firm Chapter 2.Fundamental considerations Chapter 3.Key insights Chapter 4.Managing strategic scope Part III.Consumer choice Chapter 5.A pr?cis of consumer behaviour analysis Chapter 6.The experience of consumer choice Chapter 7.Social behaviour and symbolic reinforcement Part IV.Organisation Chapter 8.Linking firm and consumerate Chapter 9.The evolution of consumption Chapter 10.A nexus of bilateral contingencies Part V.Distinguishing the marketing firm Chapter 11.Compared with what? Chapter 12.The long reach of the market

• Format: Hardcover
• Language: English
• ISBN: 3030861058
• ISBN13: 9783030861056
• Release Date: November 2021
• Publisher: Palgrave MacMillan
• Length: 376 Pages
• Weight: 1.49 lbs.
• Dimensions: 1.1" x 5.8" x 8.3"