The Territorial Organization of Variety: Cooperation and competition in Bordeaux, Napa and Chianti Classico

by Jerry Patchell

Book Overview

Within the modern global economy, the wine industry seems to be an anomaly: thousands of small companies provide a vast variety of highly differentiated products, competing successfully with multinational corporations. This book argues that this is in fact the result of a sophisticated alternative organization of production on the part of the winegrowers, who have developed a set of strategies and tools appropriate to their markets and regulatory contexts.

• Format: Paperback
• Language: English
• ISBN: 1138277096
• ISBN13: 9781138277090
• Release Date: November 2016
• Publisher: Routledge
• Length: 214 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"