Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers

by Greg Stielstra and Bob Hutchins

Book Overview

Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian...

• Format: Hardcover
• Language: English
• ISBN: 0470422106
• ISBN13: 9780470422106
• Release Date: May 2009
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"