The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

by Steve Stoute

Book Overview

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer--the tan generation. When Fortune 500 companies... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1592404812
• ISBN13: 9781592404810
• Release Date: September 2011
• Publisher: Gotham Books
• Length: 320 Pages
• Weight: 1.12 lbs.
• Dimensions: 1.1" x 6.3" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher