The Tall Lady with the Iceberg: The Power of Metaphors to Sell, Persuade & Explain Anything to Anyone

by Anne Miller

Book Overview

Join the ranks of five-star speakers and salespeople - learn how to weave the magic of metaphors into your business arguments to sell an idea; clear up confusion; shake up indifference; close a sale; vaporize objections; wow an audience; inspire action; and drive home a point. Packed with more than 250 examples from business, politics, and media, plus a unique Four Step Model to show anyone easily and quickly how to become a master of metaphor.

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• Format: Paperback
• Language: English
• ISBN: 0976279444
• ISBN13: 9780976279440
• Release Date: October 2012
• Publisher: Chiron Associates
• Length: 207 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"