The Swachh Bharat Revolution: Four Pillars of India's Behavioural Transformation

By Parameswaran Iyer

On 15 August 2014, in his maiden Independence Day address to the country, Narendra Modi became the first Prime Minister of India to take on the national shame of open defecation. Launched a few weeks later, on Gandhi Jayanti, the Swachh Bharat Mission has come a long way over the past five years. India is now close to declaring itself an Open Defecation Free nation on 2 October 2019, the 150th birth anniversary of the Father of the Nation. The Swachh Bharat Revolution looks at all that went into making this remarkable transformation happen, and how a nation of over a billion people led the largest people's movement in the world to make the impossible possible. This is a compendium of essays -- with names such as Arun Jaitley, Amitabh Kant, Ratan Tata, Sadhguru, Amitabh Bachchan, Akshay Kumar, Tavleen Singh, Bill Gates and many more, along with a message from Prime Minister Modi himself -- that celebrates a historic national achievement.

• Format: Hardcover
• Language: English
• ISBN: 9353572673
• ISBN13: 9789353572679
• Release Date: October 2019
• Publisher: HarperCollins India
• Length: 312 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"