The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

by Roman G. Hiebing Jr., Scott W. Cooper, Steven J. Wehrenberg

Book Overview

The planning guide marketers have relied on for two decades-updated and expanded

For more than 20 years, The Successful Marketing Plan has been the marketing professionals' go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies,...

• Format: Paperback
• Language: English
• ISBN: 0071745572
• ISBN13: 9780071745574
• Release Date: October 2011
• Publisher: McGraw-Hill Companies
• Length: 608 Pages
• Weight: 3.60 lbs.
• Dimensions: 1.4" x 8.5" x 10.7"