The Structure and Convergence in Hindi Newspaper Industry in India

by Anurag Dave

India is one of the few newspaper markets in the world that is showing a climbing graph, especially due to rapid growth of the Hindi newspapers. But the attention and time spent by the consumers is splitting among the various media options available to them to obtain information and entertainment. The revenue from the advertisement is directly related to the numbers of audience one has. Therefore, the Hindi newspaper houses are strengthening their...

• Format: Paperback
• Language: English
• ISBN: 3639764471
• ISBN13: 9783639764475
• Release Date: October 2015
• Publisher: Scholars' Press
• Length: 172 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"