The Strategy Planning Process: Analyses, Options, Projects

by Rudolf Grunig, Richard Kuhn, Richard Grünig, Rudolf; Kühn

Book Overview

Preface.- Brief contents.- Contents.- List of figures.- List of inserts.- Introduction.- Part I: Idea of strategic planning.- Part II: Strategic documents and strategy planning process.- Part III: Initializing strategic planning.- Part IV: Strategic analysis at the corporal level.- Part V: Developing the corporate strategy.- Part VI: Strategic analysis at the business level.- Part VII: Developing the business strategies.- Part VIII: Finalizing strategic...

• Format: Paperback
• Language: English
• ISBN: 3662516039
• ISBN13: 9783662516034
• Release Date: October 2016
• Publisher: Springer
• Length: 277 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"