The Strategy Planning Process: Analyses, Options, Projects

by Richard Kühn and Rudolf Grünig

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future...

• Format: Paperback
• Language: English
• ISBN: 3662585731
• ISBN13: 9783662585733
• Release Date: December 2018
• Publisher: Springer
• Length: 265 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"