The Strategy of Campaigning: Lessons from Ronald Reagan & Boris Yeltsin

by Kiron K. Skinner, Condoleezza Rice, Serhiy Kudelia, et al.

Book Overview

The Strategy of Campaigning explores the political careers of Ronald Reagan and Boris Yeltsin, two of the most galvanizing and often controversial political figures of our time. Both men overcame... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0472116274
• ISBN13: 9780472116270
• Release Date: January 2007
• Publisher: University of Michigan Press
• Length: 338 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.2" x 6.5" x 9.2"

Customer Reviews

The Strategy of Champaigning

I heard an interview with the author of this book on POTUS 08 on XM Radio. It was a fscinating discussion, so I ordered the book. The book was a great presentation of how successful politicians can change the election environment by framing the debate on their issues. It also illustrates that there are few "overnight" successes in politics.