The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

by Evert Gruyaert, Georg Mller, Thomas T Nagle

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers...

• Format: Paperback
• Language: English
• ISBN: 1032016825
• ISBN13: 9781032016825
• Release Date: July 2023
• Publisher: Routledge
• Length: 336 Pages
• Weight: 1.38 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"