The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition

by Evert Gruyaert, Thomas T Nagle, Georg Müller

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

• Format: Paperback
• Language: English
• ISBN: 1032540729
• ISBN13: 9781032540726
• Release Date: November 2023
• Publisher: Routledge
• Length: 362 Pages
• Weight: 1.38 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"