The Strategic Marketing Plan Audit

by Michael Baker

The Strategic Marketing Plan Audit gives you a comprehensive review of your strategic marketing planning. It covers the whole process of planning your corporate marketing strategy (or - in larger organisations - the marketing strategy of a business unit). The audit identifies and explains 7 types of strategic marketing planning - you'll discover which one you should be using and which one you are using now. Then go on to evaluate your existing...

• Format: Paperback
• Language: English
• ISBN: 1902433998
• ISBN13: 9781902433998
• Release Date: July 2008
• Publisher: Triarchy Press Ltd
• Length: 120 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.3" x 8.3" x 11.7"