The Strategic Management of Innovation: A Sociological and Economic Theory

by Jon Sundbo

This book deals with the complex social process of managing an innovative organization. Jon Sundbo presents an original sociology-based theory of innovation in firms which combines developments in markets and other environments with internal organizational processes. The fundamental concept of this theory is understanding innovation processes in the context of strategy. The author regards strategy as both an interpretation of environmental developments...

• Format: Hardcover
• Language: English
• ISBN: 184064799X
• ISBN13: 9781840647990
• Release Date: January 2002
• Publisher: Edward Elgar Publishing
• Length: 232 Pages