The Strategic Communication Imperative: For Mid- and Long-Term Issues Management

by James Mahoney

Book Overview

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.

It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic...

• Format: Paperback
• Language: English
• ISBN: 1032011394
• ISBN13: 9781032011394
• Release Date: December 2021
• Publisher: Routledge
• Length: 232 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"