The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't

by Carmine Gallo

Book Overview

How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage...

• Format: Hardcover
• Language: English
• ISBN: 1250071550
• ISBN13: 9781250071552
• Release Date: February 2016
• Publisher: St. Martin's Press
• Length: 288 Pages
• Weight: 1.12 lbs.
• Dimensions: 1.1" x 6.3" x 9.4"