The Spread of Yield Management Practices: The Need for Systematic Approaches

by Fabiola

Book Overview

Yield management has always been considered a teclinique for large companies, whether these be airlines, railroad, car rental or hotel companies. Its application to the small and medium sized businesses that characterise the tourism industry in many countries, Italy in the first place, has never been totally excluded, but its implementation and subsequent actuation has always been considered too expensive for this type of business. In recent years...

• Format: Paperback
• Language: English
• ISBN: 3790815829
• ISBN13: 9783790815825
• Release Date: October 2005
• Publisher: Physica-Verlag
• Length: 154 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"