The Sports Event Management and Marketing Playbook

by Frank Supovitz and Robert Goldwater

Authoritative and accessible textbook on how to successfully plan and executive live sports events, with helpful learning aids included throughout This Third Edition of The Sports Event Management and Marketing Playbook is a timely and practical guide on how to successfully plan and deliver live sports events, combining time-proven processes and techniques with the many best practices, tools, and trends that have emerged in every facet of this expanding,...

• Format: Hardcover
• Language: English
• ISBN: 1394220561
• ISBN13: 9781394220564
• Release Date: October 2024
• Publisher: Wiley
• Length: 384 Pages