The Sport Business Future

by Aaron Smith, Hans Westerbeek, Aaron C.T. Smith

Book Overview

This book looks at the impact of powerful technological changes on the business of sport, including human-computer interfaces, gene therapy and superintelligence based upon current trends, research and extrapolation. It will focus upon future trends including the athlete of the future, corporate sport citizenship and green sport. This is an influential contribution to debates about sport, business and society in the future.

• Format: Hardcover
• Language: English
• ISBN: 140391267X
• ISBN13: 9781403912671
• Release Date: June 2004
• Publisher: Palgrave MacMillan
• Length: 210 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.7" x 6.2" x 9.6"