The Sponsored Life: Ads, Tv, and American Culture

by Leslie Savan

Book Overview

With keen perception and wit, three-time Pulitzer Prize finalist Leslie Savan reveals how advertising really works-and how it's changing your life. How do Nike or Pepsi ads convince you that you're a rebellious individual-even while they sell you the same sneakers or sugar water bought by millions? How does a company associated with a disaster, Exxon or DuPont, for example, restore its reputation? What gender and racial stereotypes lurk in TV commercials...

• Format: Paperback
• Language: English
• ISBN: 1940941911
• ISBN13: 9781940941912
• Release Date: November 2018
• Publisher: Dca, Inc.
• Length: 344 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"

Customer Reviews

extremely helpful and informative

I used this book as one of the sources for my MA thesis. So it was very helpful and informative. It is a popular book for studying advertising and product placement.