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Paperback The Sound of Leadership: Presidential Communication in the Modern Age Book

ISBN: 0226318133

ISBN13: 9780226318134

The Sound of Leadership: Presidential Communication in the Modern Age

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Format: Paperback

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Book Overview

Why did Gerald Ford speak in public once every six hours during 1976? Why did no president spreak in Massachusetts during one ten-year period? Why did Jimmy Carter conduct public ceremonies four times more often than Harry Truman? Why are television viewers two-and-a-half times more likely to see a president speak on the nightly news than to hear him speak?

The Sound of Leadership answers these questions and many more. Based on analysis...

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