The Soul of the Corporation: How to Manage the Identity of Your Company

by Hamid Bouchikhi and John R. Kimberly

Book Overview

Your company's identity will shape the results it can achieve. Identity is about far more than branding, culture, or reputation: it's about everything that makes your company unique. This text shows... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0131857266
• ISBN13: 9780131857261
• Release Date: January 2007
• Publisher: Wharton School Publishing
• Length: 208 Pages
• Weight: 0.97 lbs.
• Dimensions: 1.0" x 6.3" x 9.2"