The Social Psychology of Consumer Behaviour

by Richard P. Bagozzi

Book Overview

How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? "The... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0335207227
• ISBN13: 9780335207220
• Release Date: October 2002
• Publisher: Open University Press
• Length: 238 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"
• Grade Range: Postsecondary and higher