The Social Psychology of Consumer Behaviour

by Richard P. Bagozzi

Book Overview

How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? "The Social Psychology of Consumer Behaviour" illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information...

• Format: Paperback
• Language: English
• ISBN: 0335207227
• ISBN13: 9780335207220
• Release Date: October 2002
• Publisher: Open University Press
• Length: 238 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"
• Grade Range: Postsecondary and higher