The Social Organization: Managing Human Capital Through Social Media

by Pasquale Davide de Palma and Amelia Manuti

The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.

• Format: Hardcover
• Language: English
• ISBN: 113758534X
• ISBN13: 9781137585349
• Release Date: December 2015
• Publisher: Palgrave MacMillan
• Length: 93 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"