The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life

by Oliver Luckett, Michael J. Casey, Michael Casey

"A must-read for business leaders and anyone who wants to understand all the implications of a social world." -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company

From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit.

In barely a decade, social media has positioned...

• Format: Hardcover
• Language: English
• ISBN: 0316359521
• ISBN13: 9780316359528
• Release Date: November 2016
• Publisher: Hachette Books
• Length: 336 Pages
• Weight: 1.26 lbs.
• Dimensions: 1.3" x 6.1" x 9.1"