The Social Media Strategist: Build a Successful Program from the Inside Out

by Christopher Barger

Book Overview

Build a powerful social media strategy to increase buzz-and the bottom line

"Whether you're Fortune 500 or a small business owner, if you're looking for success in this field, you owe it to yourself to read this book."
-George G. Smith Jr., Social Strategist, PepsiCo

"After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The Social Media Strategist is...

• Format: Hardcover
• Language: English
• ISBN: 0071768254
• ISBN13: 9780071768252
• Release Date: January 2012
• Publisher: McGraw-Hill Companies
• Length: 304 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 6.2" x 9.1"