The New Community Rules: Marketing on the Social Web

by Tamar Weinberg

Book Overview

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

Written by an expert in social media and viral marketing, this book cuts through...

• Format: Paperback
• Language: English
• ISBN: 0596156812
• ISBN13: 9780596156817
• Release Date: August 2009
• Publisher: O'Reilly Media
• Length: 366 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 7.1" x 9.1"