The Social Media Manifesto

by Jed Hallam

Book Overview

The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.

• Format: Hardcover
• Language: English
• ISBN: 1137271418
• ISBN13: 9781137271419
• Release Date: December 2012
• Publisher: Palgrave MacMillan
• Length: 163 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.4" x 9.5"