The Social Employee: How Great Companies Make Social Media Work

by Mark Burgess, Cheryl Burgess, Mark Burgess

Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE

Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom

"Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere."...

• Format: Paperback
• Language: English
• ISBN: 0071816410
• ISBN13: 9780071816410
• Release Date: August 2013
• Publisher: McGraw-Hill Companies
• Length: 288 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"