The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers

by Adam Metz

Book Overview

"The social customer is your NEW customer. And if you don't recognize it, they will be someone else's new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don't just buy this book: invest in the content. Actually, invest time to implement the content."
--JEFFREY GITOMER, author of The Little Red Book of Selling and Social BOOM

"This book connects...

• Format: Hardcover
• Language: English
• ISBN: 0071759182
• ISBN13: 9780071759182
• Release Date: September 2011
• Publisher: McGraw-Hill Companies
• Length: 304 Pages
• Weight: 0.92 lbs.
• Dimensions: 1.1" x 6.3" x 9.1"