The Soap Opera Evolution: America's Enduring Romance with Daytime Drama

by Marilyn J. Matelski

Book Overview

The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually.

Around 50 million people (reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon...

• Format: Paperback
• Language: English
• ISBN: 0786472812
• ISBN13: 9780786472819
• Release Date: September 2012
• Publisher: McFarland & Company
• Length: 224 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 5.9" x 8.9"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher