The Site Book: A Field Guide to Commercial Real Estate Evaluation

by Richard Fenker

Book Overview

Written by an expert with 20 years of experience in commercial site evaluation, The Site Book is a practical book that takes a logical and process-oriented approach to site evaluation. Built around... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0940352109
• ISBN13: 9780940352100
• Release Date: January 1995
• Publisher: Mesa House Publishing
• Length: 165 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.1" x 9.0"

Customer Reviews

Superior book on retail site selection

This book is one of a kind. Some businesses rely on location more than others. I am acquainted with some individuals who sell high-end chocolate for a company called Rocky Mountain Chocolate Factory. The major determinant of their success was the site selection, but I don't think people realize how important it is in retail, until their business fails mainly because of a poor location. This book is great because it helps you pick the right location based on various factors. It is easy to change the site before you build anything. Once you put $500,000 into it, then you are kind of stuck. Individuals who will find this book helpful are developers, brokers, appraisers, and lenders. - Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market

Great Resource

This book is a great resource for even the most seasoned real estate professionals. It is refreshing to see a scientific approach to site selection that successfully integrates the art of real estate qualitative analysis.

easy to understand and easy to apply

This book analyzes the the factors that go into choosing a good site for a commercial venture. This alone would have been enough to earn 5 stars. The book goes on to present a system for rating potential sites that uses the factors explained in previous chapters. You can customize the process by changing the importance each factor carries. A software package is offered for sale that provides templates and performs calculations. However, if you are handy with Excel, you should be able to recreate the template/calculations within a few hours. This excellent book promises to be a guide to choosing commercial real estate. It delivers, in spades, on that promise.

It's a Roadmap for Site Selection!

This book was referred to me by a co-worker (who happened to be an expert in real estate). Thanks!! I only wish I'd stumbled upon it years earlier.After struggling with a homegrown spreadsheet modeling approach in my first retail business, this book brought together all the missing pieces in a way that made perfect sense. It gave me a framework to account for the qualitative site feature data that is so important, yet so difficult to deal with. It became my roadmap for site selection.The logical model outlined in this book comes to life through Fenker's humorous examples of tips & traps.If your business depends on good sites, you must read this book!

Great for everyone

This book is great for everyone from the beginner to the seasoned sales forecaster. I browse it every now and again to remind myself that there are fundamentals to this business, and we know how costly veering from those can be.It's a fast read, and I highly recommend it to those doing site selection.