The Silverlake Project: Transformation at IBM

by Roy A. Bauer, Emilio Collar, Victor Tang

Book Overview

By the mid-1980s, IBM's leadership in computers was under siege, and in fact one of its most respected sites, IBM Rochester (in Minnesota), was in deep trouble. The birthplace of the IBM System/3 and many other profitable mid-range computers, Rochester had become dazzled by its own technological prowess, producing one sophisticated, elegant machine after another. But then it lost touch with its market. The result was disastrous. Rochester's market...

• Format: Hardcover
• Language: English
• ISBN: 0195067541
• ISBN13: 9780195067545
• Release Date: April 1992
• Publisher: Oxford University Press, USA
• Length: 240 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.1" x 6.4" x 9.5"

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