The Signs of Our Time: The Secret Meanings of Everyday Life

by Jack Solomon

Book Overview

Every day we are bombarded with hundreds of symbols and covert messages that influence the way we spend. In this book, Solomon shows how to recognize these symbols and, in the process, learn the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0060972661
• ISBN13: 9780060972660
• Release Date: January 1990
• Publisher: Harper Perennial
• Length: 256 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.6" x 5.3" x 8.0"

Customer Reviews

Jack's book is a tool with which to see through our culture.

Dr. Solomon brings the esoteric academics of semiotics to pop-culture. Jack, a noted semiotician and beloved English professor at CSUN, discusses the language necessary for a culture to become self-aware and in this sense is a nice follow up to Edward T. Hall's _Beyond Culture_. Jack, always erudite yet undaunting, tells in merciful language how we are victims of our particular culture until we can understand its codings in advertising. Decode these signs, resist culture, and defend yourself, says Jack the semiotics guru!