The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

by Stephen L. Vargo and Robert F. Lusch

Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 076561491X
• ISBN13: 9780765614919
• Release Date: February 2006
• Publisher: Routledge
• Length: 449 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.0" x 7.0" x 10.0"