The Self Illusion: How the Social Brain Creates Identity

by Bruce M. Hood

Book Overview

Most of us believe that we are unique and coherent individuals, but are we? The idea of a "self" has existed ever since humans began to live in groups and become sociable. Those who embrace the self as an individual in the West, or a member of the group in the East, feel fulfilled and purposeful. This experience seems incredibly real but a wealth of recent scientific evidence reveals that this notion of the independent, coherent self is an illusion...

• Format: Hardcover
• Language: English
• ISBN: 019989759X
• ISBN13: 9780199897599
• Release Date: May 2012
• Publisher: Oxford University Press, USA
• Length: 368 Pages
• Weight: 1.38 lbs.
• Dimensions: 1.1" x 6.5" x 9.3"