The Secrets of Word-Of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth

by George Silverman

Book Overview

In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0814416683
• ISBN13: 9780814416686
• Release Date: April 2011
• Publisher: Amacom
• Length: 272 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher