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Paperback The Secrets of Big Business Innovation: An Insider's Guide to Delivering Innovation, Change and Growth Book

ISBN: 085719464X

ISBN13: 9780857194640

The Secrets of Big Business Innovation: An Insider's Guide to Delivering Innovation, Change and Growth

Innovation is all around us every day; every product we use, every piece of packaging we open, every service we experience; all of these started out as ideas that have been developed and deployed. Yet that path from coming up with ideas to having successful products in the market is incredibly difficult. Many, many more ideas fail along the way, and never reach the market.

The challenge of delivering innovation is even harder in big businesses...

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Format: Paperback

Condition: New

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