The Secret Lives of Customers: A Detective Story about Solving the Mystery of Customer Behavior

by David S. Duncan

Book Overview

A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them?

Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them.

To crack the...

• Format: Hardcover
• Language: English
• ISBN: 1541774493
• ISBN13: 9781541774490
• Release Date: May 2021
• Publisher: PublicAffairs
• Length: 224 Pages
• Weight: 0.79 lbs.
• Dimensions: 1.0" x 5.5" x 8.4"