The Search: Information Gathering for the Mass Media

by Duncan McDonald and Lauren Kessler

Takes an upbeat approach to discovering the information that mass media professionals require, whether in public relations, advertising, broadcast, or news reporting. It is intended to be of interest to students of journalism and mass communication, newswriting and reporting.

• Format: Paperback
• Language: English
• ISBN: 0534162789
• ISBN13: 9780534162788
• Release Date: January 1991
• Publisher: Wadsworth Publishing Company
• Length: 241 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"

Customer Reviews

The Search: Information Gathering for the Mass Media

The product arrived promptly and in excellent condition! I was pleased with the quality and timeliness of the product and service.