The Sea We Swim in: How Stories Work in a Data-Driven World

by Frank Rose

Book Overview

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields--psychologists, economists, advertising and marketing executives--failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.

Whether...

• Format: Hardcover
• Language: English
• ISBN: 1324003138
• ISBN13: 9781324003137
• Release Date: June 2021
• Publisher: W. W. Norton & Company
• Length: 304 Pages
• Weight: 1.06 lbs.
• Dimensions: 1.0" x 5.7" x 8.6"