The Science of Social Influence: Advances and Future Progress

by Anthony R. Pratkanis

Book Overview

The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:

Learn how to conduct lab, field and case research on social influence through example by leading researchers Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory,...

• Format: Hardcover
• Language: English
• ISBN: 1841694266
• ISBN13: 9781841694269
• Release Date: May 2007
• Publisher: Psychology Press
• Length: 376 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"