The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

by Dan Zarrella and  

Book Overview

Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results. The book contradicts...

• Format: Hardcover
• Language: English
• ISBN: 1118138279
• ISBN13: 9781118138274
• Release Date: April 2013
• Publisher: Wiley
• Length: 208 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.8" x 6.3" x 9.1"