The Sales MBA: How to Influence Corporate Buyers

by Douglas Cole and Douglas Cole

Contrary to many predictions, there is growing demand for highly skilled sales jobs in the modern economy. Whether you're a salesperson or a knowledge worker, knowing how to influence corporate buyers has become a critical skill.

But most sales books tend to be narrow and prescriptive. They focus only on tactics and tools rather than principles and mindset that can re-define your approach.

This is a different kind of sales book. In...

• Format: Paperback
• Language: English
• ISBN: 1988025850
• ISBN13: 9781988025858
• Release Date: July 2022
• Publisher: Barlow Publishing
• Length: 216 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.6" x 5.5" x 8.4"