The Sale Begins When the Customer Says No

by Elmer G. Leterman

Book Overview

""The Sale Begins When The Customer Says No"" by Elmer G. Leterman is a comprehensive guide for sales professionals on how to effectively handle objections during the sales process. The book provides practical advice and proven techniques for turning a ""no"" into a ""yes"" and closing the sale. Leterman emphasizes the importance of understanding the customer's needs and concerns, building trust, and developing a persuasive sales pitch. He also covers...

• Format: Hardcover
• Language: English
• ISBN: 1258787806
• ISBN13: 9781258787806
• Release Date: August 2013
• Publisher: Literary Licensing, LLC
• Length: 224 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"