The Rx Factor: Strategic Creativity in Pharmaceutical Marketing

by Pavan Choudary

Book Overview

In this unique book, Pavan Choudary addresses the problems of marketing in the Indian pharmaceutical industry providing creative and alternative marketing ideas, some of which challenge the commonly... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 8190655582
• Release Date: December 2011
• Publisher: Wisdom Village Publications
• Length: 130 Pages
• Weight: 0.33 lbs.
• Dimensions: 1.6" x 5.5" x 7.9"