The Rules of Influence: Winning When You're in the Minority

by William D. Crano

Book Overview

"Look out, Goliath--David has a training manual . . . One of the best books on social psychology ever written."
---Daniel Gilbert, New York Times bestselling author of Stumbling on Happiness

No one doubts the power of the majority. It makes the rules and enforces them, and most of us are willing to go along with it, most of the time. But what happens when you're not? What about when the issue is so important to you that...

• Format: Hardcover
• Language: English
• ISBN: 0312552297
• ISBN13: 9780312552299
• Release Date: March 2012
• Publisher: St. Martins Press-3PL
• Length: 288 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.2" x 6.4" x 9.5"