The Routledge Companion to Nonprofit Marketing

by Walter W. Wymer Jr.

Book Overview

This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.

An introductory section reviews the history of ideas in nonprofit marketing and examines those fundamental marketing principles...

• Format: Hardcover
• Language: English
• ISBN: 0415417279
• ISBN13: 9780415417273
• Release Date: November 2007
• Publisher: Routledge
• Length: 446 Pages
• Weight: 2.00 lbs.
• Dimensions: 1.1" x 6.8" x 9.7"